THE WORK

Overview
Brand identity and marketing system for an image expert, consultant, and speaker.

Challenge
Create a polished, confident brand that balances professional authority with approachability across speaking, consulting, and digital platforms.

Solution & Impact
Developed a cohesive visual identity and flexible marketing system that strengthened brand consistency and recognition across print, digital, and social channels, supporting increased engagement and clarity in client-facing materials.

Deliverables
Brand identity • Stationery
• Social media • Marketing handouts

BRAND IDENTITY & MARKETING SYSTEM

JANICE HURLEY

Overview
Complete brand refresh for a multi-location oral surgery practice.

Challenge
Replace an outdated identity with a modern, unified brand that could scale across locations and platforms.

Solution & Impact
Created a clean, contemporary brand system anchored by a custom infinity-inspired logo, improving brand cohesion across locations and elevating patient-facing touchpoints both online and in physical environments.

Deliverables
Brand identity • Website • Stationery
• Signage • Marketing swag

BRAND IDENTITY & ENVIRONMENTAL DESIGN

THE ORAL SURGERY GROUP

Overview
Full brand identity and illustration-driven packaging for a startup microbrewery.

Challenge
Build a bold, memorable brand that could stand out in a crowded craft beer market and support rapid product expansion.

Solution & Impact
Developed a fully hand-drawn brand system and 12+ custom beer can designs, driving strong shelf presence, brand recognition, and customer engagement across packaging, print, and large-scale marketing.

Deliverables
Brand identity • Hand-drawn logo
• Beer labels • Menus • Rack cards
• Billboards • Swag

BRAND IDENTITY & ILLUSTRATION-DRIVEN PACKAGING

JACKASS BREWING COMPANY

Solution & Impact
Designed a cohesive, brand-driven slide deck with editorial-style layouts and clear narrative flow. The presentation reinforced VÉRAUX’s luxury positioning and provided a polished tool for internal alignment and external presentations.

Deliverables
Presentation design • Brand-aligned layouts • Visual storytelling system

VÉRAUX

SLIDE DECK PRESENTATION

Overview
Slide deck presentation designed for VÉRAUX, a luxury designer clothing brand, to communicate brand vision and positioning.

Challenge
Translate a high-fashion brand identity into a refined presentation that clearly conveyed the brand story while maintaining a polished, elevated aesthetic.

Overview
Foundational brand development and long-term creative leadership for a full-service marketing agency.

Challenge
Establish a cohesive, professional brand identity that could scale across decades of client work, services, and marketing channels.

BRAND REFRESH & MARKETING SYSTEMS

GOLDEN PROPORTIONS MARKETING

Solution & Impact
Led the development of the agency’s visual identity and marketing ecosystem, including logo, branding materials, and digital assets. Delivered consistent, high-quality creative across web, trade show booths, social media, and client-facing materials, strengthening brand recognition and supporting sustained business growth over 20+ years.

Deliverables
Brand identity • Logo design
• Website mock-ups • Downloadable handouts • Tradeshow booths
• Social media content • Stationery
• Marketing collateral

Solution & Impact
Developed a minimal, grid-based slide system with refined typography and high-contrast visuals that elevated storytelling, reinforced brand sophistication, and demonstrated versatility.

Deliverables
Presentation design • Visual system
• Slide templates

LUMENIA

SLIDE DECK PRESENTATION & VISUAL SYSTEM

Overview
Concept-driven slide deck presentation design for an AI and infrastructure technology brand.

Challenge
Visually communicate complex, data-driven ideas in a way that feels modern, clear, and executive-ready while allowing visuals to lead the narrative.

Overview
Brand refresh for an established dental practice seeking a more meaningful and culturally aligned identity.

Challenge
Modernize the brand while honoring cultural significance and creating a visual identity the client felt personally connected to.

BRAND REFRESH & DIGITAL EXPERIENCE

LO DENTAL

Solution & Impact
Designed a refreshed brand centered around the symbolic Montserrat leaf, creating a logo and visual system that strengthened emotional connection, brand differentiation, and overall perception across digital and print touchpoints.

Deliverables
Logo design • Website • Stationery

Overview
Rapid brand creation for a startup dental practice.

Challenge
Develop a complete, professional brand system on an accelerated timeline to support a new practice launch.

BRAND REFRESH & LAUNCH

DENTISTRY OF FAIRFAX

Solution & Impact
Created a cohesive brand identity, signage, and marketing materials in record time, enabling the practice to launch on schedule with a polished, credible presence and immediate patient-facing consistency.

Deliverables
Brand identity • Stationery • Signage
• One-pager marketing collateral

Overview
Brand refresh for a family dental practice undergoing generational transition.

Challenge
Modernize the brand while maintaining trust with existing patients and attracting a younger audience.

Solution & Impact
Created a clean, initial-driven identity and updated website that improved brand perception, consistency, and patient confidence, aligning the practice with its new leadership and vision.

Deliverables
Brand identity • Stationery • Website

BRAND REFRESH & DIGITAL PRESENCE

SMILE MOORE DENTAL