Hi, I'm Sarah.

I design thoughtful, strategic visuals that help brands connect, convert, and stand out. This portfolio is a curated collection of work I'm proud of. Each project is built on purpose, collaboration, and measurable results.

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SENIOR GRAPHIC DESIGNER | ART DIRECTOR

23+

YEARS OF
EXPERIENCE

25+

MARKETING
AWARDS

600+

CLIENT
PROJECTS

Janice Hurley The Image Expert Portfolio

WHAT I DO

I design brand identities and marketing systems that work as hard as you do. From logos and visual guidelines to websites, social content, pitch decks, trade show graphics, and print collateral, I help businesses show up clearly and consistently everywhere it counts. Whether you're launching something new, refreshing what you have, or running ongoing campaigns, I bring strategy, structure, and storytelling to every pixel.

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Great design isn't just about looking good. It's about working smart. I approach every project with equal parts creative energy and strategic thinking, making sure each design decision ladders up to a clear goal: stronger brand recognition, better usability, higher conversions, you name it.

As a senior designer, I dig into your business, audience, and challenges before I touch a color palette. That means the brand identities and marketing assets I create aren't just pretty. They're cohesive, scalable, and built to perform across every platform. Digital, print, experiential? I design systems that play nicely together.

I've worked with scrappy startups, growing businesses, and established brands across all kinds of industries. Some projects need bold, blue-sky creative. Others need a steady hand and an eye for detail. Either way, you get thoughtful design that feels intentional, polished, and totally on-brand.